The Broke Agent is a media brand focused on the entertainment of real estate professionals. Predominately focused on the comedic aspects of the industry, the “BA” created its own platform of highly engaging, socially driven, relatable content for all people involved in the business. Our goal is to make real estate agents laugh through the daily stress of the industry and also help improve their business through our community and content platform.
As a newly licensed real estate agent in Los Angeles I had no idea what to do. I cold called, door knocked, and sat dead open houses every Saturday and Sunday to no success. So, I did what I always do when I fail at something: make fun of it. I escaped to social media as @TheBrokeAgent where I began posting the inner monologue of an anonymous, struggling real estate agent to every social platform. Luckily, the content quickly gained traction as @TheBrokeAgent stood out as a refreshing voice amongst an oversaturated marketplace of sales gurus and luxury agents. After five years of memes, Gifs, skits, comics, blogs and more, the Broke Agent brand has evolved into a media company with nearly half a million followers across all major platforms. Our goal is to make real estate agents laugh through the daily stress of the industry and also help improve their business through our community and content platform. Today I continue to sell real estate on the Westside of Los Angeles and run the daily operations of The Broke Agent. My focus is on growing the brand and continuing to be the go-to source for real estate entertainment, comedy, and eventually news.
BEN ACKERMAN
AKA “THE BA”
After watching an episode of real estate reality television, Ben Ackerman decided the quickest (and easiest) path to monetary success was through residential sales. So, he took the real estate exam and joined the most BOUTIQUE brokerage Los Angeles had to offer: Angel City Realty.
Ben prides himself on his professionalism and his ability to sit around and "wish" his clients into existence. Although the strategy has not yet paid off, Ben feels another career will present itself before things get too financially worrisome.
HERBERT JONES
Herbert "The Struggle is Real" Jones lives by the notion that "the harder the conflict is, the more glorious the triumph will be." He also lives by this notion: "In the middle of every difficulty lies opportunity." He also says, "the most unprofitable item ever manufactured is an excuse." Did he come up with those? No. But, he does plaster motivational quotes all over his social media pages to make it look like he's productive. Basically, Herbert turned to the real estate industry to take advantage of happy hours and eventually sell his mother's home.
POCKET LISTING GUY
“If anyone has anything off-market please let me know. My clients have seen EVERYTHING on the market. I need to find them something off-market ASAP. You know, a pocket listing? You, reading this right now.... do you have any pocket listings?”
SCOOTER GOLD
Scooter Gold is one of, if not the most successful agents in the galaxy. He specializes exclusively in luxury sales, representing celebrities you've heard of, athletes you've heard of, and foreign investors that Direct Message Instagram models saying, "come to Abu Dhabi."
Scooter was born and raised on the streets of Beverly Hills, getting his professional start working for his father Wyatt Gold, who of course runs the largest talent agency in Hollywood (DCM). Scooter prides himself on fostering his father's network and his ability to make everyone around him feel insignificant and inferior.
At any given time, Scooter has over $100 million in active listings that he delegates to inexperienced Yes-Men and other unpaid interns that rotate in and out of his massive team. Despite Scooter's busy schedule, he still finds time to blackout at 1 OAK, SOUND, and other hot clubs in LA on a nightly basis. Currently, Scooter resides in his "Malibu Weekend Retreat" home with his 19 year-old influencer girlfriend, Brittney, and a Corgi named Barkmani.
TED
Ted is one of, if not the most experienced real estate agent in all of Southern California. Since the beginning of the Roosevelt administration, Ted has represented both buyers and sellers of high-end estates across the city of Los Angeles.
Ted strives to keep things traditional throughout his transactions, refusing to adopt any new technology the industry has to offer. Ted operates on the notion that "if it can't be done in person, it shouldn't be done at all," which actually makes zero sense. Ted is near impossible to get ahold of as he does not use email or possess a cell phone. Luckily, he is almost always at his desk where he spends the majority of his time crushing cough drops and avoiding his wife.
VANESSA
Vanessa could have been anything in the world. For some strange reason, she chose to be a real estate agent. She does more business than anyone in her office (besides Scooter), but nobody gets jealous because she's so smart, attractive, and moral.
